Online marketing in sri lanka essay

However, very recently, the public sector is also seen to be making a stride towards developing its IT infrastructure.

Online Marketing In Sri Lanka

Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. These, in relation to Sri Lanka, will be discussed in this paper. The WWW is now used by most organisations engaged in promoting tourism and many other business to business and retail organizations enabling its customers to view products, services and information and influencing their purchasing decisions.

Kotlar et al, A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet.

This method was first used to promote Sri Lanka as a tourist destination. These, in relation to Sri Lanka, will be discussed in this paper.

However the current trend of many youngsters opting for IT education and the government policy of e-enabling Sri Lanka are healthy signs that the computer literacy would take a steep upward trend in the years to come.

Transacting or enabling the customers to buy and sell goods and services online is the next level in online marketing. The internet is considered as the engine of bringing phenomenal changes to business and society and failure to adapt to these changes would face extinction.

Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The next level is to use online marketing as an interactive marketing tool.

The adoption of online marketing is more than a technical issue. E-Government was a key area of focus at the recent 2nd International Conference on e-Governance held in Colombo. Online marketing has its own advantages such as improving productivity and competitiveness as well as challenges and barriers.

E-Commerce could take place between businesses, business to consumers e. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing.

Online Marketing in Sri Lanka

The theme of this event was "From Policy to Reality" and it looked at how Sri Lanka can effectively move towards e-government especially with leanings from countries such as India and Singapore.

Therefore both the Sri Lankan government and the private sector are conscious about the need to promote IT and online marketing to achieve competitive advantage.

However the number of companies using this method is still handful. Kotlar defines online marketing as "marketing conducted through interactive online computer systems, which link consumers with sellers electronically".

Online Marketing in Sri Lanka 1. Therefore both the Sri Lankan government and the private sector are conscious about the need to promote IT and online marketing to achieve competitive advantage.

During the last 2 years we have seen an encouraging growth in this area. For example the Keells Supermarkets www. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target audience.

Although the content is seen to be static over a period of time it is a good stepping stone to the world of online marketing. The tourist board website www. The internet is considered as the engine of bringing phenomenal changes to business and society and failure to adapt to these changes would face extinction.

Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times. The Skywards customer loyalty program web site www.

For example Comet Cable www. Online Marketing in Sri Lanka 1. Growth in Internet and Email Subscribers Source: All leading banks are web enabled and promote internet based transactions as it helps improve The number of email and internet connections has grown at an encouraging rate since year as shown in figure1.

Some stores use mechanisms such as 3-D animation to enable customers to view products in 3 dimensional forms. Use of email newsletters is another economical means of online marketing. Kotlar et al, A company engaging in online marketing can use methods ranging from hosting an informative web site to taking orders over the internet to having a fully integrated Customer Relationship Management and Order Management system over the internet.

Online Marketing in Sri Lanka By: Many sites request visitors to voluntarily register to receive email newsletters with information of their choice. Online marketing in Sri Lanka takes many forms. Online Marketing in Sri Lanka I.

Online marketing and selling has enabled business organizations to provide better quality products and services, reduce costs and shorten deliver times.Online Marketing In Sri Lanka Essays: OverOnline Marketing In Sri Lanka Essays, Online Marketing In Sri Lanka Term Papers, Online Marketing In Sri Lanka Research Paper, Book Reports.

ESSAYS, term and research papers available for UNLIMITED access. Online Marketing in Sri Lanka This Research Paper Online Marketing in Sri Lanka and other 64,+ term papers, college essay examples and free essays are available now on ultimedescente.com Autor: review • December 9, • Research Paper • 3, Words (15 Pages) • 1, Views4/4(1).

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Online marketing in sri lanka essay
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