Successful email marketing campaigns case studies

Long paragraphs can scare your readers away before they even get to the real meat of your email. Logicalis — Using content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.

Among the most important lead sources, email marketing stands out as a clear winner. The template also includes a personalized signature from the Director of Sales and Marketing, along with all relevant social sharing buttons.

Zerochaos The language of this email from Zerochaos is benefit-focused, educational, and casual, and text is broken into bullets and smaller paragraphs. So why are marketers so focused on inbound lead generation these days?

11 Examples of Killer B2B Content Marketing Campaigns Including ROI

While many nonprofits send postal mailings in December, HealthConnect One was worried that their postal mailing would get lost in the shuffle of holiday mail. Training and Events Email: The corresponding email campaign, however, had the flexibility to be more emotive, and the marketing team settled on the theme "Have You Ever Been a Baby?

The "PS" statement enforced that all donations would be matched. InZumba decided to kick off their Instructor Convention sign up with an email that included a compilation video of past Conventions. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email.

In other words, email marketing is, pound for pound, still your best source for quality leads. A Case Study April 4, 6 comments When it comes to email design, it can be tough to know where to start — especially when you factor in the type of email to be sent drip emails, autoresponders, webinar blasts, etcimages, HTML, rich text, and more.

They also showed in the overall revenue gained.

9 Awesome Digital Marketing Case Studies in B2B

The HealthConnect One team then "scrubbed" their email list and determined which portion of their database was best to select to send the email to.

So, in order to reinforce the message of the postal mailing, HealthConnect One began its first full-scale email marketing The Campaign: If you are sending emails to prospects who are in the early stages of the buying cycle, keep your content light and educational.

Argos Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. The design is simple, appealing, and easy to scan, with a call to action set apart on the side and emphasized by both a different color and a border.

Rich Text Drip Email: Keep them informal and conversational while still including a value proposition, and send them from a specific person at your company, like a sales rep.

7 Examples of Successful Email Templates: A Case Study

Which B2B brands are doing it right? Think of it like this: The content marketing mix included: This is the type of information that would be great to display separately for readers who love to scan. But where can B2B marketers find new ideas and expand their opportunities to grow content marketing capabilities?

Get more content like this, plus the very BEST marketing education, totally free. Many of these content assets are near invisible when it comes to buyer-centric keywords.The key takeaway from any content marketing case study is to craft a strategy that revolves around your company’s goals and the story you want to tell.

The above content marketing case studies show why success in digital marketing is directly proportional to the ability to create engaging content.

The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The successful campaign earned a lead to conversion rate, % increase in website traffic, 2,+ resource downloads, 28% increase in YoY blog followers and $52 million in contract value of new business with less than $ 1million.

9 Great Email Marketing Case Studies (and Counting) Case Studies Written On 24 August, That makes it really hard to find email marketing case studies. If you want inspiration for your own campaigns, there aren’t many options.

Pulling off a wildly successful email campaign isn’t easy. Even when the goals are simple, the logistics. 7 Examples of Successful Email Templates: A Case Study April 4, | 6 comments When it comes to email design, it can be tough to know where to start — especially when you factor in the type of email to be sent (drip emails, autoresponders, webinar blasts, etc), images, HTML, rich text, and more.

Case Study 2: Social Media Management for Forever Diamonds Forever Diamonds is a jewelry company located in Georgia’s Lenox Mall. The owner, Malik, was looking for ways to grow his store’s awareness in the huge mall. Top 5 Email Marketing Case Studies How to Launch a Blog and Get 17, Email Subscribers in 6 Weeks - This article will showcase a method used to get 17, email subscribers in just a few weeks.

Email Marketing Case Study: Improving Revenue with Email

It seems very effective and this can actually help you get .

Successful email marketing campaigns case studies
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